Challenge

Creating a luxury automotive HMI required balancing a clean, intuitive interface with the sophistication expected of a high-end brand.

The project demanded rapid iteration informed by user and stakeholder input while considering competitive benchmarks and brand-specific constraints.

Work

Visual Design & Branding:
I conceptualised the visual identity of the app, ensuring the UI reflected a premium aesthetic while enhancing usability. I developed look and feel concepts for key functional areas to guide the overall visual direction.

Multi-Display Consistency:
I designed UI components and interactions for the digital cluster, co-cluster and centre information display, ensuring a consistent and context-aware experience throughout.

Collaborative Requirements Gathering:
I worked closely with stakeholders in workshops to identify and prioritise features. These sessions helped shape the UI to meet both business needs and user expectations.

Research & Validation:
I conducted competitive audits to benchmark luxury automotive UX standards and applied insights to design decisions. These findings were used to inform layout choices, navigation structures and feature prioritisation.

Cross-Functional Collaboration:
I partnered with teams across the UK, Sweden and Poland to align on user needs, technical constraints and brand requirements, ensuring the design vision was executed cohesively.

Note:
Due to confidentiality agreements, I am unable to share visuals of the work. However, I would be happy to discuss my process and approach in more detail.